Defy · Launch partner · Leicester ▌
Defy starts earlier than most agencies: at the idea. We pressure-test it, build everything you need to launch, and get you to paying customers. Then we hand you the keys.
Idea Pressure Test
Try an example
Mobile dog grooming, Leicester
Example score /20 · Adjust
Verdict
Go, but test pricing before buying the van. Pre-sell ten bookings first.
Ten honest questions, an instant verdict, your weakest area flagged. Examples above are illustrative.
The Launch Programme · £4,450 fixed
Week 1
Test
We pull the idea apart before you spend real money, and agree a customer target.
Go, adjust or don't verdict
Weeks 2 to 5
Build
Brand basics, a website built around one action, booking or checkout, and your first funnel.
No feature creep
Weeks 6 to 7
Launch
A launch offer and a focused campaign aimed at your first customers, tuned daily.
Measured against the target
Week 8
Hand over
The keys to everything, in your name, plus a one-page playbook to run it without us.
No lock-ins
+4 wks
The customer target. Before launch we agree a number you can see and count, such as enquiries or bookings. If the launch campaign misses it, we keep working on it at no extra cost for up to four more weeks.
The work
Results posted as they happen, good or bad.
Fixed prices, on the website. No VAT to add.
Already trading? The Business Audit is £295: your three biggest leaks and a fixed price to fix them.
"I've made plenty of mistakes starting my own businesses. Defy is how I make sure you don't have to repeat them."
Andy Smith, founder · Read Andy's story
